The unknown has always been an enemy of reason and objectivity, a source of hatred and suspicion, which can even result in real fear in the seae rest cases. The “Marina di Siracusa” is partly concerned by this, although obviously not reaching its extremes. This is why S.P.E.R.O. S.r.l. – the company organizing “Marina di Siracusa” and “Meetho – Meeting & Hospitality” – decided to organize an event aimed simply at making known, in all its details, the redevelopment project for a very rundown and abandoned part of Siracusa.
On the coast, a few hundred metres from the island of Ortigia and the real southeastern gateway to the city, the abandoned S.P.E.R.O. factory was the centre stage of “Knowing to understand”, as the event was called.
“A journey of discovery is not looking for new lands, but having new eyes”: with these words, of the Italian painter and cartoonist Andrea Pazienza, in mind, leading representatives of the social and professional life of Siracusa ventured between the enormous abandoned buildings of which only the skeleton remains today. Following a guided route – to guarantee maximum safety – the visitors were able to see the conditions of decay of the area and, at the same time, admire enormous panels where detailed 3D renderings showed them how those structures will become once made.
After the tour of the factory, to be redeveloped with the “Meetho” project, guests were given a multimedia presentation accompanied by the explanation of the designers of the work. Attention for ecosustainability, harmony with the surrounding landscape, minimization of environmental impact and, above all, the possibilities that the “Marina di Siracusa” offers the inhabitants of Siracusa and tourists, whether leisure sailors or not, were at the centre of the presentation, based on the transparency and the validity of the project.
To dispel all doubts and perplexities arising from not knowing something, there is no better way than to show the person you are talking to what you intend to do, with the greatest seriousness and transparency of those who work with and for the surrounding world.
