In these times when the change of pace declaration, used for any political, economic or cultural event, invariably remains at the starting blocks; in a state of economic flux that began with the subprime crisis and the subsequent ongoing global recession (with some exceptions, such as China and India), we are left with no alternative but to appeal to the Darwinian principle:”  it is not the stronger or smarter species that survives but one that is best suited to change.” Adapting to the “new rules” opens other scenarios, and generates new dynamics. By developing ideas for making changes in “the system” as opposed to actually changing “the system” we can find alternative solutions for what in the future will be identified as a phase.